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Trading organizations were asked how their turnover in January 2026 compared to December 2025, omitting any seasonal trading. Information are plotted in the middle of the period of each wave. Nearly a third (31%) of trading services reported that their turnover had actually decreased in January 2026 compared to the previous month.

However, the movements are broadly in line with those observed around this time in previous years, with peaks in December followed by little falls in January. The industries with the greatest percentage reporting that turnover decreased in January 2026 were: the lodging and food service activities market (52%, which is a 21 percentage point increase from December 2025) the other services industry (45%) the arts, entertainment and entertainment industry (40%) Roughly 16% of trading services reported that their turnover increased in January 2026, which was a 3 percentage point boost compared with December 2025.

For trading businesses with 10 or more staff members, 33% reported that their turnover had decreased, which was broadly stable compared to December and January 2025. More than one in five (23%) businesses reported that their turnover had increased, up 2 portion points compared to December 2025. Typically, the proportion of businesses reporting that their turnover increased correlated to the size of the business.

The exception to this was the percentage for companies with 250 or more employees, which was 25%, and 5 percentage points lower than December 2025 (30%). Trading services were asked how they expect their turnover to change in the coming month. This can then be used to predict how the organization's turnover will really alter as soon as that calendar month concludes.

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Trends in between anticipated turnover and real turnover have actually broadly moved in the exact same direction, the motions for expectations tend to be bigger. Care must be taken when interpreting expectations concerns, as the staff members responding on behalf of businesses might not have complete oversight of all of their business's future expectations.

ANSR July UK PRs

More than one in 5 (21%) trading companies anticipate their turnover to increase in March 2026. This is a 6 percentage point rise from February 2026 however was broadly steady compared to expectations for March 2025 (22%). The proportion of trading companies anticipating a boost in January 2026 was 13%, while the percentage that reported a real boost in turnover in January 2026 was 16%, recommending a minor pessimism in companies expectations.

The patterns have actually broadly followed each other since the concerns were introduced in April 2022. The outcomes for March 2026 follow the trend from previous years, with the percentage of services expecting turnover to increase peaking after a reduction in January. Larger companies were most likely to expect a boost in turnover in March, with the percentage ranging from 20% for organizations with 0 to 9 employees, to 42% for businesses with 100 to 249 workers.

For presentational purposes, some action options have actually been eliminated. Data are outlined in the middle of the period of each wave.

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The percentage of trading organizations that anticipated a decrease in January 2026 was 25%, while the proportion that reported an actual reduction in turnover in January 2026 was 31%. The proportion of services anticipating turnover to reduce for a specific month ahead of time has actually stayed substantially lower than the percentage of services reporting an actual reduction because month since April 2022.

Expectations for turnover to reduce have consistently followed the same trend, as real reported turnover decreases throughout this time. Trading services were asked what challenges, if any, were affecting their turnover in early February 2026. Around 3 in 10 (30%) trading services reported that financial uncertainty was having an effect on their turnover, which was broadly stable with early January 2026.

For trading services with 10 or more workers, expense of labour was the most frequently reported difficulty, at 36%. Businesses with 10 to 49 staff members were more most likely to report cost of labour as a challenge than businesses with 250 or more employees (37%, compared with 20%). One in 5 (20%) trading organizations with 10 or more staff members showed that they were not currently experiencing any turnover obstacles in early February 2026.